Virtue Gymnastics

Columbus Direct, a UK travel insurance provider founded in 1988, was one of the pioneers in offering online insurance policies. With over 15 million travelers covered, it is known for its flexible plans, 24/7 support, and award-winning service.

Professional businessman working on laptop

About the client

Virtue Movement is a Reading-based gymnastics and movement club offering classes for children and adults. Their year-round programme includes gymnastics, freestyle, preschool, aerobics, and squad training — plus PAYG adult sessions, extracurricular PE, and birthday parties.
Affiliated with British Gymnastics and Get Berkshire Active, the club is known for its award-winning coaching team and fun, inclusive approach. Virtue’s philosophy is simple: movement for all, built on encouragement, freedom, and fun.

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Problem

Virtue Movement’s previous website no longer reflected the energy or structure of the club.

The design felt outdated and didn’t align with the brand
Pages were slow to load, especially on mobile
The booking journey was unclear and unintuitive
The CMS was difficult for staff to manage and update

They needed a rebuild that delivered speed, clarity, and a user journey that worked for busy parents, young members, and the internal team.

Solution

We rebuilt the site from scratch using Node.js and Strapi.

Introduced a fresh design system to reflect their brand and audience
Simplified navigation and booking flows
Optimised performance across mobile and desktop
Replaced the old CMS with Strapi for flexible, code-free content editing
Built a modular site structure that allows for future feature growth

The Results

Faster load times and improved usability

Easier content management for the Virtue team

Better user flow for parents and returning visitors

A digital experience that now reflects the quality of the in-person sessions

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