Virtue Gymnastics
About the client
Virtue Movement is a Reading-based gymnastics and movement club offering classes for children and adults. Their year-round programme includes gymnastics, freestyle, preschool, aerobics, and squad training — plus PAYG adult sessions, extracurricular PE, and birthday parties.
Affiliated with British Gymnastics and Get Berkshire Active, the club is known for its award-winning coaching team and fun, inclusive approach. Virtue’s philosophy is simple: movement for all, built on encouragement, freedom, and fun.
Tech Stack
STRAPI 
NODE JS Problem
- The design felt outdated and didn’t align with the brand
- Pages were slow to load, especially on mobile
- The booking journey was unclear and unintuitive
- The CMS was difficult for staff to manage and update
Virtue Movement’s previous website no longer reflected the energy or structure of the club.
They needed a rebuild that delivered speed, clarity, and a user journey that worked for busy parents, young members, and the internal team.
Solution
- Introduced a fresh design system to reflect their brand and audience
- Simplified navigation and booking flows
- Optimised performance across mobile and desktop
- Replaced the old CMS with Strapi for flexible, code-free content editing
- Built a modular site structure that allows for future feature growth
We rebuilt the site from scratch using Node.js and Strapi.
The Results
- Faster load times and improved usability
- Easier content management for the Virtue team
- Better user flow for parents and returning visitors
- A digital experience that now reflects the quality of the in-person sessions
OUR PRODUCTS
Run AB tests directly on your live site. Track results. Make confident changes backed by data
View ProductRun AB tests directly on your live site. Track results. Make confident changes backed by data
Run AB tests directly on your live site. Track results. Make confident changes backed by data.
View ProductRun AB tests directly on your live site. Track results. Make confident changes backed by data.
AI-powered conversational commerce assistant that integrates with existing APIs to deliver live quotes, real-time prices, and instant bookings - transforming how customers interact with businesses across travel, real estate, fitness, and more.
View ProductAI-powered conversational commerce assistant that integrates with existing APIs to deliver live quotes, real-time prices, and instant bookings - transforming how customers interact with businesses across travel, real estate, fitness, and more.
Related works
- Adapted the platform for the Italian market.
- Full Umbraco build with Azure hosting.
- Supports thousands of users daily.
- Adapted the platform for the Italian market.
- Full Umbraco build with Azure hosting.
- Supports thousands of users daily.
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