Columbus Assicurazioni
About the client
Columbus Assicurazioni is one of Italy’s leading travel insurance providers, serving thousands of customers every year. As part of the Columbus Direct brand, they offer a range of insurance products tailored for travellers, backed by a reputation for reliability, speed, and customer service.
With a strong presence in the Italian market, their website is a critical channel for both customer acquisition and policy management.
Tech Stack
UMBRACO 
.NET Problem
- The design felt outdated and didn’t align with the brand
- Pages were slow to load, especially on mobile
- The booking journey was unclear and unintuitive
- The CMS was difficult for staff to manage and update
Virtue Movement’s previous website no longer reflected the energy or structure of the club.
They needed a rebuild that delivered speed, clarity, and a user journey that worked for busy parents, young members, and the internal team.
Solution
- Introduced a fresh design system to reflect their brand and audience
- Simplified navigation and booking flows
- Optimised performance across mobile and desktop
- Replaced the old CMS with Strapi for flexible, code-free content editing
- Built a modular site structure that allows for future feature growth
We rebuilt the site from scratch using Node.js and Strapi.
The Results
- +10% YoY increase in revenue
- Strong lift in organic search visibility across core product pages
- Faster quote journeys with higher completion rates
- A scalable CMS and analytics setup for continuous optimisation
- A long-term partnership, with ongoing testing, hosting, and performance tuning
OUR PRODUCTS
Run AB tests directly on your live site. Track results. Make confident changes backed by data
Run AB tests directly on your live site. Track results. Make confident changes backed by data
Run AB tests directly on your live site. Track results. Make confident changes backed by data.
Run AB tests directly on your live site. Track results. Make confident changes backed by data.
AI-powered conversational commerce assistant that integrates with existing APIs to deliver live quotes, real-time prices, and instant bookings - transforming how customers interact with businesses across travel, real estate, fitness, and more.
View ProductAI-powered conversational commerce assistant that integrates with existing APIs to deliver live quotes, real-time prices, and instant bookings - transforming how customers interact with businesses across travel, real estate, fitness, and more.
Related works
- Adapted the platform for the Italian market.
- Full Umbraco build with Azure hosting.
- Supports thousands of users daily.
- Adapted the platform for the Italian market.
- Full Umbraco build with Azure hosting.
- Supports thousands of users daily.
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