Transforming Digital Insurance Experiences

Italian travel insurance made simple: policies with extensive cover, medical assistance, and flexibility to suit every kind of journey.

Simplified the policy comparison experience with a clear 4-policy layout

Delivered a trustworthy, conversion-focused platform aligned with the brand

Professional businessman working on laptop

About the client

Columbus Assicurazioni is one of Italy’s leading travel insurance providers, serving thousands of customers every year. As part of the Columbus Direct brand, they offer a range of insurance products tailored for travellers, backed by a reputation for reliability, speed, and customer service.
With a strong presence in the Italian market, their website is a critical channel for both customer acquisition and policy management.

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Problem

Virtue Movement’s previous website no longer reflected the energy or structure of the club.

The design felt outdated and didn’t align with the brand
Pages were slow to load, especially on mobile
The booking journey was unclear and unintuitive
The CMS was difficult for staff to manage and update

They needed a rebuild that delivered speed, clarity, and a user journey that worked for busy parents, young members, and the internal team.

Solution

We rebuilt the site from scratch using Node.js and Strapi.

Introduced a fresh design system to reflect their brand and audience
Simplified navigation and booking flows
Optimised performance across mobile and desktop
Replaced the old CMS with Strapi for flexible, code-free content editing
Built a modular site structure that allows for future feature growth

The Results

+10% YoY increase in revenue

Strong lift in organic search visibility across core product pages

Faster quote journeys with higher completion rates

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