Berkeley Square Medical

Berkeley Square Medical is a Harley Street–based private clinic specializing in cosmetic surgery. Their website serves as a crucial touchpoint for prospective patients making emotionally charged, high-value healthcare decisions.

Professional businessman working on laptop

About the client

Berkeley Square Medical is a Harley Street–based private hospital offering award-winning cosmetic and plastic surgery. With over 30 years of experience and more than 19,000 patients treated, the clinic is recognised for its commitment to patient safety, discretion, and personalised care.
Led by some of the UK’s most respected consultant surgeons, including Mr. Taimur Shoaib, the clinic specialises in advanced techniques for procedures such as rhinoplasty, breast surgery, and facial aesthetics. Berkeley Square Medical holds multiple industry awards and maintains one of the lowest revision rates in the country — a testament to its high standards and continuity of care.

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Problem

The team at Berkeley Square Medical approached us to redesign their website and improve digital performance across the board.

The old site was slow and difficult to navigate
Content updates were time-consuming
The visual identity no longer matched the premium in-clinic experience
Organic traffic and SEO performance had plateaued

They needed a faster, cleaner, and SEO-ready website that reflected their reputation and supported patient acquisition.

Solution

We delivered a full site rebuild on WordPress, focused on speed, user journey clarity, and technical SEO.

Rebuilt the front end with a premium design to reflect the brand's authority
Restructured content to support common patient search queries
Improved technical SEO, including schema, clean URLs, and metadata
Migrated all service pages into a structured, editable CMS
Added faster page speeds across all device types
Ensured the site was easy to maintain by their internal team

The Results

50% faster page load speed (desktop & mobile).

Increase in organic search traffic due to SEO improvements.

More inquiries booked via improved forms & navigation.

Reduced internal workload with easy-to-manage CMS.

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