Professional businessman working on laptop
Professional businessman working on laptop

Berkeley Square Medical

About the client

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Berkeley Square Medical is a Harley Street–based private hospital offering award-winning cosmetic and plastic surgery. With over 30 years of experience and more than 19,000 patients treated, the clinic is recognised for its commitment to patient safety, discretion, and personalised care.
Led by some of the UK’s most respected consultant surgeons, including Mr. Taimur Shoaib, the clinic specialises in advanced techniques for procedures such as rhinoplasty, breast surgery, and facial aesthetics. Berkeley Square Medical holds multiple industry awards and maintains one of the lowest revision rates in the country — a testament to its high standards and continuity of care.
 

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Tech Stack

logo WORDPRESS
logo NODE JS
UX/UI DESIGN
PRODUCT MANAGEMENT

Problem

    The team at Berkeley Square Medical approached us to redesign their website and improve digital performance across the board.
     

    • The old site was slow and difficult to navigate
    • Content updates were time-consuming
    • The visual identity no longer matched the premium in-clinic experience
    • Organic traffic and SEO performance had plateaued


    They needed a faster, cleaner, and SEO-ready website that reflected their reputation and supported patient acquisition.
     

Solution

    We delivered a full site rebuild on WordPress, focused on speed, user journey clarity, and technical SEO.

    • Rebuilt the front end with a premium design to reflect the brand's authority
    • Restructured content to support common patient search queries
    • Improved technical SEO, including schema, clean URLs, and metadata
    • Migrated all service pages into a structured, editable CMS
    • Added faster page speeds across all device types
    • Ensured the site was easy to maintain by their internal team

The Results

    The old site was slow and difficult to navigate
    Content updates were time-consuming

    The visual identity no longer matched the premium in-clinic experience
    Organic traffic and SEO performance had plateaued

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OUR PRODUCTS

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Run AB tests directly on your live site. Track results. Make confident changes backed by data

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Optiloom

Run AB tests directly on your live site. Track results. Make confident changes backed by data

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(002)

Run AB tests directly on your live site. Track results. Make confident changes backed by data.

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Observe IQ

Run AB tests directly on your live site. Track results. Make confident changes backed by data.

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(003)

AI-powered conversational commerce assistant that integrates with existing APIs to deliver live quotes, real-time prices, and instant bookings - transforming how customers interact with businesses across travel, real estate, fitness, and more.

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Convert Chat

AI-powered conversational commerce assistant that integrates with existing APIs to deliver live quotes, real-time prices, and instant bookings - transforming how customers interact with businesses across travel, real estate, fitness, and more.

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