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Your website serves as your brand ambassador, online storefront, and electronic brochure. It serves as both your company’s first impression on prospective clients and your primary communication tool. Therefore, it is essential that your website is created in a user-friendly and SEO-optimised manner.
A user-friendly website is one that is simple to use, loads quickly, and encourages user interaction. When a website is SEO-optimised, it means that it complies with the standards and recommendations set forth by search engines, particularly Google. This can help you rank higher in search results and increase organic traffic to your website.
But how do you create a website that is both user-friendly and SEO-optimised in 2024?
Implement responsive design. Your website can adjust to different screen sizes and devices, including desktops, laptops, tablets, and smartphones, thanks to the responsive design technique. The user experience and SEO performance of your website can both be enhanced by responsive design, which makes sure that your website looks great and works well on any device. The mobile version of your website is used as the main source for ranking by Google, which has also implemented mobile-first indexing.
Core Web Vitals should be optimised. The user experience of a web page is measured by a set of metrics called Core Web Vitals. These metrics include page loading time, interactivity, and visual stability. Websites that provide a quick, easy, and interesting user experience will have an advantage over rivals, according to Google’s announcement that Core Web Vitals will start to affect rankings in 2024. You must measure and enhance your page performance using tools like Google PageSpeed Insights, Lighthouse, and Search Console if you want to optimise your website for Core Web Vitals.
Talk in a casual, everyday tone. The use of words and phrases that are frequently found in everyday speech by real people is referred to as natural and conversational language. You can connect with your audience, clearly communicate your message, and boost
